I've always loved golf. Somewhere along the way I heard the advice everyone hears — do what you love — so I decided to build something in it.

I'm also a long-distance runner, and if you run distance, hydration isn't optional. It's the difference between finishing strong and falling apart. I brought that mindset to the course and realized golf deserved it too — a round is 4+ hours outside, often in heat, and the cart still rolls up with beer and sugar. Nothing built to actually help you play.

That's why I started easy9 — a drink made for the round you're actually playing. Real hydration, a clean lift of caffeine, nothing that works against your game.

Built by a golfer, for golfers.